PHLUXEL - FACT SHEET
====================

Title        Phluxel
Developer    ErinWave (solo developer, South Korea)
Platform     Windows 10 (1809+) and Windows 11, 64-bit
Release      October 1, 2026 on Steam. Available now on itch.io and Gumroad.
Price        $19.99 USD one-time. Same price on every store, no subscription.
             A free edition is available.
Genre        Creative tool - pixel art editor, cellular-automata studio,
             animation exporter
Size         About 45 MB
Languages    English, Korean, Japanese, Simplified & Traditional Chinese,
             Russian, German, French, Spanish, Portuguese (BR)
Steam        https://store.steampowered.com/app/5063180/
Trailer      https://www.youtube.com/watch?v=IAmX0O513JA
Website      https://phluxel.com/
Browser demo https://phluxel.com/demo/
Press kit    https://phluxel.com/press.html
Contact      help@phluxel.com


ONE LINE
--------
Phluxel is a pixel art editor where the simulation runs on your artwork itself -
paint a campfire, and the fire rule reads the actual pixels you painted.


SHORT (~50 words)
-----------------
Phluxel is a Windows pixel art editor, image converter and animation studio in
one. Its cellular-automata engine simulates directly on your artwork - every
R/G/B/A channel is the simulation state, with no separate effect layer. Write a
one-line rule, watch it run on the GPU, and export a seamless loop.


LONG (~120 words)
-----------------
Phluxel is a creative tool for Windows that sits between a pixel art editor and
a simulation sandbox. Most of it needs no code at all: draw with pens, fills,
shapes, a magic wand and symmetry; convert an illustration into pixel art with a
Lospec palette; batch-convert images; or export a sprite sheet. What makes it
unusual is the rule engine. Instead of layering an effect on top of your picture,
Phluxel treats the picture as the simulation state - a fire rule reads the orange
pixels you painted, and a snow rule falls over your art without erasing it. Rules
are short, readable lines in the Phlux language, compiled to GLSL and run live on
the GPU. Export as GIF, PNG sequence, APNG, MP4 or a sprite sheet.


WHAT MAKES IT DIFFERENT
-----------------------
* The picture is the simulation. Channels are state, not a separate particle
  layer - effects react to the art you drew, not to a mask you set up.
* A real editor underneath. Magic wand, fills, symmetry, crop, tilt, pixelate,
  palette lock, deep undo history - usable without ever writing a rule.
* One-line rules, live preview. No shader boilerplate, no compile step. Dual
  CPU/GPU engines swap automatically depending on what the rule needs.
* A keyframe timeline. Ramp a rule parameter over time - rain that gets heavier
  while it plays.
* BASE keeps your art safe. Snow and rain pass over the original, never erasing it.
* Generous free edition. Every feature, watermarked exports and size caps - not
  a time-limited trial.


ASSET USAGE
-----------
Everything in this kit is free to use in videos, articles, streams and social
posts. No permission needed, no attribution required, though a link back is
appreciated. Please don't stretch, recolour or add a tagline to the logo mark.


REVIEW COPIES
-------------
Email help@phluxel.com with a link to your channel, publication or portfolio and
we'll send a Steam key - no coverage obligation. Running a giveaway? Say so and
we'll include extra keys.
